The purpose of our new strategy is to reinforce our success and enable our company to pursue new and unmet business opportunities.
Our new strategy has a clear growth agenda: we want to grow our revenue, profit and returns on investment and will also invest further in business development. All in all, our new strategy is about gearing up for further growth.
The focus of our strategy for the next five years is to establish Berendsen Excellence; it will help us succeed through LEAN principles by promoting excellence through continuous improvement as well as focusing our attention on four key strategic areas which are fundamental to our long-term success:
1. Customer/market focus - growth
2. Operational excellence
3. Organisation capabilities/people development
4. Effective use of capital